Recycling

Partnerships

Today’s recycling operations involve a complex flow of materials. We collect, and our facilities receive, recyclables from a variety of sources: our own trucks, city collection crews, customers and competitors. Because of the complexity of this network, we realize that it makes more sense to work with partners across the industry than to try to identify and solve business challenges on our own.

For example, we partner with Recyclebank to help drive resident awareness and participation in waste-related education programs for our municipal customers. For more than a decade, Recyclebank has been singularly focused on changing residential behaviors around waste and recycling and is one of the industry’s leading engagement platforms on waste issues. The organization uses its data-driven approach to execute three key components of its program:

  • Reach: Connecting with residents using a multichannel approach most relevant to them, including direct marketing and community outreach to online, mobile and social media.
  • Educate: Delivering comprehensive educational material that makes it easy to learn what and how to recycle, including fun, interactive tools that inform and inspire action.
  • Incent: Providing multiple forms of personalized motivation that drives participation and creates life-long habits, from great deals at local and national businesses to reinvesting real dollars within the community at local schools or public libraries, to motivate residents to follow the Recycle Often. Recycle Right.® program.

Today, Recyclebank partners with more than 300 communities that are recycling nearly 3 billion pounds of materials, pledging to take 22 million green actions and earning almost $96 million in rewards value.

Other key partnerships include:

  • The Recycling Partnership (TRP), a nonprofit organization funded primarily by the industry that gives grants to cities and counties for carts and public education. TRP also works closely with cities, counties and states to implement effective programs – specializing in public education around recycling “more, better.” Learn more at www.recyclingpartnership.org.
  • Keep America Beautiful, which works in local communities to help teach the fundamentals of recycling to a broad consumer base. Read more on in the Community Vitality section.
  • Industry Associations that include the National Waste and Recycling Association (NW&RA), the Solid Waste Association of North America (SWANA) and the Institute for Scrap Recycling Industries (ISRI).