Recycling is an essential part of reducing the impact we have on our environment. Forty years ago, the recycling challenge was about getting people and businesses to embrace a new way of discarding waste: bundling newspapers, sorting plastics and glass, and resisting the old habit of throwing all our waste in the garbage. Today, with evolving waste streams, single-stream collection methods and advanced processing systems, recycling has become more complex. Recycling the right materials in the right way really does matter, but it doesn’t always happen: it’s estimated that 16 percent of materials put in recycling bins are not actually recyclable.
As the recycling landscape has evolved in recent years and become more challenging for consumers, we are working to educate people about the benefits not only of recycling, but also recycling properly. Our Recycle Often. Recycle Right.® (http://recycleoftenrecycleright.com/) campaign helps consumers understand what can and cannot be recycled.
A key tool of the Recycle Often. Recycle Right.® campaign is a toolkit (http://recycleoftenrecycleright.com/resources/), which includes brochures, posters, ads, radio clips, blog posts, videos and more, used to spread the message. In addition, the toolkit provides K-12 curriculum supporting national science standards and is available to visitors to the campaign’s microsite. We keep the campaign fresh with fun, educational recycling videos for events such as Earth Day and holidays.
Our Recycle Often. Recycle Right.® campaign is national in scope and joins partners for recycling education such as The Recycling Partnership, AMERIPEN, the National Waste & Recycling Association and others. We work hard to make these education programs come alive locally. Many of our sites across North America host educational activities, programs, community events and facility open houses to inform and educate people about managing waste better. For example, our Monarch Hill Renewable Energy Park in Coconut Creek, Florida, hosted an event with the Miami Dolphins for more than 800 elementary school students and their families to learn about sustainability, renewable energy and, of course, how to Recycle Often. Recycle Right.®